and the WNBA will be moving forward together with a new gaming partnership.
Both parties announced the agreement this afternoon, which will see DraftKings become an official sports betting and daily fantasy partner of the WNBA.
DraftKings will receive rights to league and collecting team intellectual property, access to marketing, activation and hospitality opportunities around tentpole WNBA events, and the ability to utilize official league data feeds to support the gameplay experience for fans.
WNBA Has Seen Tremendous Growth
Matt Kalish, president of DraftKings North America, touted the partnership with the WNBA as a way for the company to enhance the experience for its users and WNBA fans.
The WNBA has seen tremendous growth, which continues to be…